Genesis.com.au are proud to be stocking the PowerCrunch product range. Powercrunch was founded by world champion bodybuilder, Kevin Lawrence, who, when given the ultimate test, came up with the perfect formula. Kevin's son was born unable to breastfeed and developed an illness at 8 weeks. With his knowledge of nutrition, Kevin formulated a protein for his son who recovered in just 2 days. 5 Years later Kevin launched Proto Whey and has since expanded Powercrunch at a rapid rate. Today the company provides protein formulas and bars for all ages, shapes and sizes worldwide. Shop with Genesis.com.au today and see why we are Australia’s Leading Sports Supplement and Nutrition Retailer. Get the best deals on all leading Supplement Brands at Incredible Prices with Delivery Australia Wide!